The "Billion Dollar Website" Guy is Sharing All his Secrets

A product analytics platform used by e-commerce teams to find leaks, fix friction, and ship with confidence.

Over the last decade, helped startups and e-commerce brands turn messy sites into clean, fast funnels.

Writes about practical conversion wins, real-world UX, and the small changes that produce outsized results.

Invests in and advises early-stage products where design, data, and distribution intersect.

When not working on Heatmap, he's talking shop on podcasts, sketching site maps on whiteboards, or testing ideas in public.

Specializes in maximizing profitability through data-driven experiments, pricing optimization, and customer lifetime value strategies.