Dylan Ander

Growth hacker

Dylan Ander is the founder of Heatmap, a product analytics platform used by e-commerce teams to find leaks, fix friction, and ship with confidence.
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Over the last decade, he’s helped startups and e‑commerce brands turn messy sites into clean, fast funnels. Dylan writes about practical conversion wins, real‑world UX, and the small changes that produce outsized results.

He invests in and advises early‑stage products where design, data, and distribution intersect.
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When he’s not working on Heatmap, he’s talking shop on podcasts, sketching site maps on whiteboards, or testing ideas in public.

Companies I back

A small, focused list of products I use and believe in.

Name

Acme AI

Flow Chart

SignalDocs

About

Agent toolkit for SaaS onboarding.

Checkout that grows AOV for DTC.

Docs that track what users actually read.

Role

Advisor

Investor

Advisor

Link

Acme.ai

Flowchart.com

signaldocs.io

Billion Dollar Websites

The playbook for founders and marketers who need their website to sell, not just sit there. Clear positioning, fast pages, tight UX, and honest metrics.

Built from years of fixing broken funnels and shipping winners.

Read a sample

Podcasts & interviews

A few recent conversations

The Data-Driven Way to Make More Money Online (with Dylan Ander)

E064: Does Conversion Rate Matter? Dylan Ander on CRO

The Stories of HeatMap.com & SplitTesting.com

Raj and Dylan Ander: Mastering Agency Hyper Growth - Strategies and Software Shifts for Success

PodcAds #8 - Ads + CRO, the bundle you need with Dylan Ander

Experimentation Beyond Google Optimize: How to Transition with Dylan Ander and Drew Marconi

CRO: The Driving Force Behind Business Optimization | Conversion Rate Optimization Dylan Ander

From $0 To $10M+ | Heatmap Founder on Serial Founding, Reaching $10M+k, IQ Tests, Good and Bad Souls

The Conversion Rate Optimization | Landing Pages

Build websites that actually move revenue